Archive for January 2008

The Business of Art: the RAC Marketing Toolbox For Artists

January 22, 2008

If a tree falls in the forest does it create sound? A similar question may occur to creators of artwork for public consumption. That is, if they lack effective marketing plans. 

One free resource to the rescue is The Saint Louis Regional Arts Commission (RAC), which has compiled a Marketing Toolbox for artists.  The useful kit, which features tools for  Media Relations,  Free Marketing Ideas, and Interactive Marketing, offers some simple, yet effective tools for getting seen and heard. You can access them here.

Of course, you can also obtain free, priceless assistance from SCORE: Counselors to America’s Small Business.  Contact SCORE Chapter 306 in Westchester County, New York, or visit SCORE.org to find your local SCORE office, a counselor with specialized expertise, and a treasure chest of self-help resources. ###

SCORE Counselor Lisa Tolliver is also an artist.

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